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Digital ad agency gives break-up leave, dating allowance to workers

One needs to adopt exceptional methods to ensure that digital natives, more popularly known as the millennials, would stay longer with their employer.

Ideas Ex Machina founder and CEO Clemente “Third” Domingo III

In the case of Clemente “Third” Domingo III, founder and CEO of Ideas Ex Machina (IXM), he had to think out-of-the-box to ensure his employees will stay for the long haul and enjoy their working stint with his company.

IXM, a creative boutique and award-winning local advertising agency, has crafted “irregular” schemes to the make the workplace more appealing to millennials who comprise more than 50 percent of his workforce.

Domingo, an alumnus of the University of Asia and the Pacific, said ICT is a must nowadays in the production of commercials.

In the past, he said two people — namely the creative director and the copywriter — were the only ones involved in the production. “Now, you have to include the computer programmer,” said Clemente.

He said implementing the scheme was challenging in the early years, but there is no choice for companies but to follow the trend. “Somebody must be knowledgeable on technology in order for you to reach the audience you want,” Domingo said.

He said IXM does not require overtime work to the staff unless it is necessary. “Doing overtime does not mean you are a diligent worker. It can also mean you are not efficient in your working method,” Domingo pointed out.

Aside from the regular benefits provided by the company, Domingo introduced unusual perks such as “lovelife benefits” as part of motivating the staff. Under the program, a staff of IXM can reimburse his or her dating expenses of up to P1,500 six times on an annual basis.

“Basically, I urge people to go on dates with their boyfriend, girlfriend, wife and even the person they are courting. The rationale is to inspire the staff to develop their creativeness by inspiring and motivating them. Based on studies, people who are inspired are more creative in their work,” Domingo said.

Moreover, IXM also subsidizes the Tinder and eHarmony dating accounts of its employees to encourage them to be active in the dating scene. Interestingly, it also provides a “breakup leave” to staff to enable them to recover from a bad breakup in their relationships.

To encourage camaraderie, IXM also gives movie tickets to staff members in a selected cinema near their office in Pasig City. For a staff who will get married, IXM will also shoulder the cost of a wedding reception with a maximum amount of P150,000.

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The Reason Behind the War in Marawi

Snipers in high-rise buildings are the main problem facing Philippine forces battling to crush pro-Islamic State fighters who have occupied a southern city for more than a month, a military spokesman said Saturday.

Lieutenant Colonel Jo-ar Herrera said this was the reason the government was using air strikes against the militants despite the massive damage it may cause in the city of Marawi.

"If we do not use air strikes, we will incur more casualties of our troops," he told reporters in Marawi, which was overrun by hundreds of militants on May 23.

Despite more than a month of fighting with hundreds of government troops, militants flying the black flag of the Islamic State group are still entrenched in parts of the city.

The military has used jet fighters, attack planes and helicopter gunships, armed with bombs and rockets, to attack areas where the gunmen are hiding.

"We have identified key defensive positions. These are being subjected to surgical air strikes now. They are still occupying high-rise buildings. We need to take them down so we can facilitate a swift offensive of our troops," Herrera said.

"One reason we are using air assets... is this is the advantage we need to neutralise the snipers' positions," the regional military spokesman added.

"They occupy high-rise buildings so we have to be higher. So we use air strikes."

While hundreds of fighters rampaged through much of Marawi in the early days of the siege, Herrera said there were now around 80 gunmen still active in the "main battle area" comprising around 800 buildings.

"These are the tall buildings. This was the centre of commerce of Marawi City," he explained.

However the buildings also needed to be cleared of improvised bombs and other booby-traps as the troops advance, he said.

There are also about 300 civilians trapped in the area, Herrera said, adding that some were being used as hostages, bearers of supplies and even being forced to help in looting the city.

President Rodrigo Duterte last month vowed to "crush" the militants, but several deadlines have already been missed to end a conflict that has forced almost 400,000 people from their homes.

The fighting has reduced Marawi, considered the Muslim capital of the largely Catholic Philippines, to a ruined ghost town. It also prompted Duterte to declare martial law over the entire southern Philippines.

Herrera said 366 enemy fighters, 39 civilians and 87 government troops had been killed in the fighting so far.